Description
Burberry Hero Eau De Toilette, the first fragrance by Riccardo Tisci for the brand. This scent introduces a new masculine identity, exploring themes of duality and the primal power of the animal kingdom. It embodies a man on a journey of transformation and self-discovery, redefining modern heroism by challenging traditional masculine stereotypes and encouraging the courage to embrace one’s true self. The campaign features a symbolic parallel between man and horse, pushing their limits to transform into a mythical creature—a powerful metaphor for personal growth and metamorphosis.
Burberry Hero is enigmatic and adventurous, capturing the essence of duality: strength paired with subtlety, power balanced by compassion, athleticism intertwined with creativity. The fragrance is a captivating blend of vigor and freshness, reflecting the modern man’s balance of power and sensitivity. Brightened by sparkling bergamot and invigorated with juniper and black pepper, the scent is fresh and bold. Juniper, a classic British ingredient, adds a vibrant freshness, while a trio of warm cedarwood oils from the Appalachian Mountains in Virginia, the Atlas Mountains in Africa, and the Himalayas in Asia provides depth and warmth.
The Burberry Hero bottle, designed by Riccardo Tisci, is a modern reinterpretation of Burberry Fragrance, featuring the TB monogram for the first time. The bottle is strong and contemporary, reflecting the essence of the fragrance within.
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